Firmographic data: who the company is
Firmographics are facts about an organisation: industry, size, revenue, location, ownership and age. They define your market. If you sell to mid-size logistics firms in North America, firmographics find them.
Technographic data: what the company uses
Technographics describe the software, cloud and hardware a company runs. They help you find the best fit inside your market, for example logistics firms already using a CRM you integrate with. See what technographic data is.
Intent data: what the company may be researching
Intent data infers interest from online behaviour, such as content consumed on review sites or publisher networks. It can suggest timing, but signals are probabilistic: a spike in research does not guarantee a buying project.
Strengths and limits
- Firmographic: stable and easy to use; says nothing about readiness.
- Technographic: strong fit signal; detections need regular refreshing.
- Intent: useful for timing; noisy, and best used to prioritise rather than define a list.
Putting them together
- Use firmographics to define your total market.
- Use technographics to rank the best-fit accounts.
- Use timing signals, including your own website visitors, to decide who to contact first.
- Reach several people per account with verified contact data.
Frequently asked questions
Which type of data should I start with?
Start with firmographics to define your market, then add technographics for fit. Timing signals help prioritise once the list is built.
Do you provide technographic data?
Yes. We cover 69 technology categories and can combine them with industry, size, location and role filters.