1. Check the sample matches your brief
Are the industries, regions, company sizes and job titles what you asked for? A sample from the wrong market tells you nothing.
2. Spot-check accuracy
Pick 15 to 20 records at random. Confirm each person's role and company on the company website or professional profiles.
3. Verify the emails yourself
Run the addresses through your own verification tool and note invalid, risky and catch-all results.
4. Check field completeness
Count how many records include direct dials, seniority, company size and the other fields you were promised.
5. Run a small live test
Send a short, relevant campaign. Track bounces, replies and meetings booked, and compare with your current sources.
6. Compare like with like
If you test several providers, use the same target market and the same message for each.
Frequently asked questions
How large should a sample be?
Large enough to spot-check and run a small test. The exact size depends on your market; ask for a sample from your exact target segment.
How do I request a GrooveInfo sample?
Use the free sample form on any list page and tell us your target market.